The September issue of World Fertilizer Magazine features the insights of BiOWiSH Technologies President, Rod Vautier, as he explains how agricultural retailers can help growers navigate the dynamic bio-enhancement space.
While many growers continue to see a bright future for the biological product space, some remain hesitant and want more proof before investing. A recent survey found that 41% of retailers reported trust as a top concern as to why biological products have difficulty finding market acceptance.1 These trust issues stem from products that have not performed as well as their research claims. Growers want to mitigate their risks, not add more. This is understandable as many early generation biological products over-promised, yet under-delivered. However, there are biological products that do work reliably. The problem is that researching all available products to find the right fit may feel like an impossible burden to growers.
So, what can be done to help growers navigate the biological space, specifically bio-enhanced fertilizers, more successfully? The answer is multi-faceted and hinges on trusted agricultural (ag) retailers. With the abundance of options on the market, growers do not have the time or tools to fully evaluate every product themselves. However, ag retailers have the expertise and greater capacity to review the entire market landscape.
Many use their own field trial programmes to evaluate products based on performance, consistency, value, and market needs to identify stable products that can work upstream. In turn, retailers can confidently recommend and supply the right bio-enhanced fertilizer programme to support a grower’s specific crops and operation.
Read the full September edition of World Fertilizer Magazine using the link below.